FLYTE SCHOOL: Mobile Marketing & Blogging for Business (6/12/2012)

Topic 1: Mobile Marketing

By the end of 2010 there were approximately 5.3 billion mobile subscriptions which is equivalent to 77% of the world’s population. Today 90% of the world has access to a mobile network and it is estimated that by the end of 2012 there will be more smart phones on the market than desktop and notebook computers. With consumers constantly on the go marketers need to find a way to penetrate one of the most intimate devices consumers carry. Our cell phones are the one piece of technology that never leaves our side. Businesses need to start understanding and implementing mobile marketing now – ahead of the curve – or risk losing out on the greatest opportunity since the invention of online marketing. In this session you will learn about:

• SMS + MMS Marketing – How they fit into your communication strategy.
• Mobile Websites – Techniques to ensure your website is mobile friendly. 
• QR Codes – The best practices for optimizing QR Codes.
• Measurement – Measuring the success of your mobile campaign.

Presenter 1: Ry Russell

Ry is the Co-Founder of TXTWave and VR Marketing Consultants LLC. While owning and operating the Saco Drive In, Ry developed a marketing strategy that integrated mobile marketing with on and offline media. These strategies led to the drive-in’s most profitable season in over a decade. Ry has been featured on Good Day Maine and has spoke at local universities on entrepreneurship and social media marketing.  Contact Ry at ry@vrmarketingconsultants.com and for more information about Ry, go online to:

• Facebook: http://www.facebook.com/ryakrussell
• Twitter: http://twitter.com/russell_ry
• LinkedIn: http://www.linkedin.com/in/russellry

Overview:

In this business blogging seminar/webinar you’ll learn how to setup, build and promote a business blog. You’ll learn how to use a blog to increase your search engine visibilty, establish your credibility and drive qualified leads to your site.

Details:

A blog is arguably the most versatile tool in your Web marketing toolbox. When done right it increases your search engine visibility, establishes your expertise, and becomes an essential piece of your social media marketing strategy.But what makes one blog succeed where others fail? How can you leverage a blog to drive more qualified leads to your site and build your business? Attendees will learn:

• How to setup and use a blog
• How to use a blog to increase your search engine visibility
• How to maximize your social media activity with a blog
• Why a blog beats a Web site and an email newsletter
• Some of the biggest mistakes bloggers make (and how to avoid them)

Presenter 2: Rich Brooks
Rich Brooks is president of flyte new media. For more information on Rich visit the flyte crew page.